Clearsaleing has launched The American Attribution Index, designed to help online marketers allocate their marketing funds according to the most effective forms of advertising.
They've released aggregate indices for Q1 2009 (pdf) for small, medium and large advertisers defined in the following manner:
- AAI: Aggregate--Large Advertisers (> $2 million/year online ad spend)
- AAI: Aggregate--Medium Advertisers ($300k to $2 million/year online ad spend)
- AAI: Aggregate--Small Advertisers (< $300k/year online ad spend)
Here's how it broke down (key first):
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!