The Google Analytics team has released new features for their API. They include event tracking, navigation data, and increased filter length.
For event tracking you can do fancy things like:
- the total number of times a white paper is downloaded
- the length of time it takes to load a video
- the number of validation errors users get when filling out a form
For navigational data, you can now create your own custom reports such as site overlays to view how traffic navigates your site.
Last but not least the filter length has been increased to 128 characters, which allows developers to make more complex requests with fewer queries.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!