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Google Analytics API Now Features Event Tracking, Navigation Data, and Increased Filter Length

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The Google Analytics team has released new features for their API. They include event tracking, navigation data, and increased filter length.

For event tracking you can do fancy things like:

  • the total number of times a white paper is downloaded
  • the length of time it takes to load a video
  • the number of validation errors users get when filling out a form

For navigational data, you can now create your own custom reports such as site overlays to view how traffic navigates your site.

Last but not least the filter length has been increased to 128 characters, which allows developers to make more complex requests with fewer queries.


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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