Today, Yahoo! unveiled their forthcoming branding campaign: Y!ou. Next Monday, the internet company will be building on their strength of having some of the most visited properties on the web.
"Our vision is to be at the center of people's online lives--to be at the place where their world meets the larger world," said Elisa Steele, Yahoo! executive vice president and chief marketing officer, speaking at the IAB MIXX Conference and Expo in New York City. "Our new branding will focus on people--the power and promise of 'you.'"
Yahoo! has spent two months launching initiatives leading up to the new campaign, including:
- The homepage now includes access to third-party content such as social media sties.
- Yahoo! Search was updated just today.
- Video calling was added to Yahoo! Messenger.
- New mobile apps were deployed.
"Today the Web and your world are inseparable," said Yahoo! Chief Executive Officer Carol Bartz. "Hundreds of millions of people use Yahoo! to get the information they need, connect with friends and family, and be entertained. We are about creating online experiences people find meaningful, relevant, and fun."
The campaign will initially be rolled out in the US and then a global expansion will follow.
Yahoo! may be all about Y!ou, but are you all about Yahoo!'s new campaign? Let us know in the comments below.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!