The ad will air on all major broadcast channels plus major cable networks such as AMC, ESPN, USA, Comedy Central and Bravo.
Advertising seems to be working for Bing, which has steadily gained market share since launch. It will be interesting to see if Yahoo! gains back some search share, despite their advertising campaign focusing on content.
What do you think of Yahoo!'s new ad? Share your thoughts in the comments section below.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.