The ad will air on all major broadcast channels plus major cable networks such as AMC, ESPN, USA, Comedy Central and Bravo.
Advertising seems to be working for Bing, which has steadily gained market share since launch. It will be interesting to see if Yahoo! gains back some search share, despite their advertising campaign focusing on content.
What do you think of Yahoo!'s new ad? Share your thoughts in the comments section below.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.