If you'll join me in crawling out of our connected lives for just a second, let's remember that there are still parts of the world that still don't have the internet. These areas more than any other are in dire need of answers that search can provide. Answers related to farming and entrepreneurship. Answers that could transform a community, improving its economics and health.
The New York Times featured a nonprofit organization called Question Box is determined to bring those answers to such communities. Founded by Rose Shuman, Question Box staffs calling centers who receive questions, via cell phone, from developing villages in Uganda. Though the internet remains slow and elusive, cell phones have taken hold in Africa.
Question Box got its start in India, where people have access to an actual box containing a phone. Question Box isn't alone. Google launched a similar effort in Uganda through its foundation this past June.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.