New Consumer Protection PSAs Appear in Bing Search Ads
Microsoft has teamed up with the Federal Trade Commission (FTC), the U.S. Postal Inspection Service (USPIS) and Western Union to serve consumer protection PSAs in Bing’s search ads. The new ads address scams involving mortgages, foreclosure, credit repair and money transfers.
Some of the keywords included in the PSA effort are:
When a searcher clicks on one of the PSA search ads, they will see a landing page with warnings about scams related to the keyword. The FTC hosts the landing pages for credit repair and mortgage foreclosure while a landing page for avoiding advanced fee fraud is hosted by Microsoft.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now