Microsoft has teamed up with the Federal Trade Commission (FTC), the U.S. Postal Inspection Service (USPIS) and Western Union to serve consumer protection PSAs in Bing's search ads. The new ads address scams involving mortgages, foreclosure, credit repair and money transfers.
Some of the keywords included in the PSA effort are:
- foreclosure rescue
- mortgage foreclosure
- fix my credit
- credit repair
- money transfer
When a searcher clicks on one of the PSA search ads, they will see a landing page with warnings about scams related to the keyword. The FTC hosts the landing pages for credit repair and mortgage foreclosure while a landing page for avoiding advanced fee fraud is hosted by Microsoft.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.