AOL has tapped Shashi Seth as Senior Vice President of Global Advertising Products. Seth was formerly with Cooliris and before that was at Google. Prior to leaving Google, he was charged with the difficult task of developing monetization strategies for YouTube. Seth previously was the Product Lead for Web Search at Google.
Seth also spent time at eBay, where he managed APIs & Platform. Before that, he launched Gap's online stores. Seth began his career at NASA.
"Shashi is unmatched in the industry as an innovator with an outstanding track record of developing new and better ways to serve advertisers on the Web," said Jeff Levick, President of Global Advertising and Strategy at AOL. "As we move forward on our strategy of becoming the world's largest provider of display advertising, Shashi will play a critical role in creating the best products in the business for our advertising partners."
Seth is the latest of the fresh talent to head to AOL. Earlier this year, Tim Armstrong left Google to head up the struggling internet company. A few weeks ago, news came that ex-Yahoo! Brad Garlinghouse of "Peanut Butter Manifesto" fame is joining AOL as well.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!