Google is embracing the global web by offering two new Translation features. The first is a widget that can be placed on websites to assist with translation. When a website has the code snippet for the widget, the language settings in a visitor's browser will be detected. If the language is other than the website's language, the visitor will be prompted to have the page translated by Google.
The other new feature was released with the Google Toolbar update last week. For the Firefox version, new advanced in-page translation is available.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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