There are a couple of Google AdSense updates you'll want to know about. First up, AdSense is getting Promoted Videos from YouTube. These video ad units will contain a thumbnail image plus three lines of text. They're available in the following formats:
- 300x250 Medium Rectangle
- 336x280 Large Rectangle
- 728x90 Leaderboard
- 250x250 Square
- 200x200 Small Square
Next up, AdSense is launching View-through conversion reporting. The feature shows conversions for ads that were seen but not clicked on in a 30-day window. For example, if a visitor sees your display ad but doesn't click - but then goes to your site and performs one of your conversion actions (purchase, signup, etc) within 30 days, that will show up on the report.
View-through reporting is tracked through the AdSense cookies and is only for display ads - not search or text ads. AdSense Conversion Tracking must be installed in order to use View-through reporting.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!