SEO News
Search

Search Ad Spend Up 10% in Q3 2009, Per SearchIgnite Report

johnson-nathania
by , Comments

SearchIgnite has released their quarterly search advertising spend report.

The data shows that U.S. search spend flat year-over-year but up 10% quarter-over-quarter. That's good news as we head into the holiday season.

The most notable increase came from multi-channel retailers, who upped their spend by 40% from Q3 2008 to Q3 2009.

growthretailqoqsiq3-2009.PNG

spendretailsiq3-2009.PNG


Breaking down ad spend by search engine, Google and Yahoo! traded off percentage points year-over-year, but things were flat quarter-over-quarter.

seasharesiq3-2009.PNG

Microsoft saw a 15% increase in ad spend, but it didn't help them gain ground on Google. Yahoo!, on the other hand, is seeing an abysmal decline year-over-year with a 24% decrease.

seagrowthsiq3-2009.PNG


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus