SEO News
Search

Not So Fast: Efficient Frontier's Search Ad Data Paints a Different Picture than SearchIgnite's

johnson-nathania
by , Comments

Yesterday, we reported on Search Ignite's Q3 2009 search ad spend data. The report offered much optimism for the future since they saw a 10% increase over the second quarter of 2009, with the year-over-year data staying pretty flat.

However, Efficient Frontier has released their data, and while there is still optimism, it's not quite as pronounced. Their Q3 2009 data was down 5% year-over-year with just a 5% bump over Q2.

efspendvroiq3-2009.PNG

The biggest difference in their data came in search engine market share. Specifically, Microsoft saw a gain thanks to Bing, with their spend share increasing from 4.3% in Q2 to 5.3% in Q3. Their click share also rose from 4.1% to 4.8% quarter-to-quarter.

efusspendshareq3-2009.PNG

efclickshareq3-2009.PNG

Who lost share? Google. However, Google has been actively trying to make their search ad service more efficient, which may account for decreased dollars and clicks. In essence, they've been bloated. Their new diet looks to be working, since conversions are up a whopping 47% year-over-year.

efusroiq3-2009.PNG

Efficient Frontier's data for Yahoo! mimicked Search Ignite's with a slight increase quarterly, after a big drop annually.


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus