Advertisers with video content now have the option of buying Promoted Videos on YouTube with their AdWords account. Need incentive to buy? YouTube says clicks on Promoted Videos have increased 500% since January.
Additionally, YouTube is expanding the reach of Promoted Videos. Originally available only in the United States, Promoted Videos have been expanded to seven more countries: Canada, the U.K., France, Italy, Germany, Spain and the Netherlands.
Promoted Videos launched in November 2008, but were first named Sponsored Videos. The name change came in March 2009, and Call-to-Action overlays were added in July. A couple of weeks ago, Promoted Videos were added AdSense, part of the Google Content Network.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.