CarMax, the largest retailer of used cars in the U.S., says that searches for sports cars rose 6% in September, compared to August. The top 5 sports cars search on CarMax.com were:
1. Ford Mustang
2. Chevrolet Corvette
3. Nissan 350Z
4. Chevrolet Camaro
5. BMW M3
"Sports cars remain an American classic," said Craig Beiner, purchasing manager for CarMax in Virginia Beach, Virginia. "Consumers may now be feeling more comfortable with the idea of getting a 'fun' vehicle that has an enduring appeal."
Either this is a sign that consumer confidence may be returning or the mid-life crisis is recession-proof. What's your take? Leave a comment below.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
Register today - don't miss this free webinar!