At this year's Frankfurt Book Fair, new data presented by LibreDigital shows that readers who get access to a sample chapter of a book online are more likely to buy the whole thing. LibreDigital has powered 500 million page views of sample chapters for retailers, authors and social networking sites.
"In the case of one well-known book publisher, one in three people who browsed decided to purchase the book online," said Russell P. Reeder, President and CEO of LibreDigital, Inc. "As a result, leading publishers are increasing their use of online previews when planning promotional campaigns for both new and existing book titles."
Other need-to-know data about selling books includes:
- Women are spending nearly 70 percent more time browsing books online than men do.
- The most popular genre of books browsed online is romance novels, followed by books for tweens/teens and business books. The peak time for browsing romance titles is 11pm - 1am, in contrast to 4pm - 11pm for tween/teen books and 9am - 5pm for business books.
- An average reader spends more than 15 minutes browsing a book. They also preview an average of 46 pages of each book they browse.
- Adults are more likely to share links to content via email, while younger readers prefer to share within social networks like Facebook and MySpace.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!