Under the lights tonight at Lowe's Motor Speedway near Charlotte, North Carolina, the number 96 car will be racing for more than just for NASCAR Sprint Cup Series points. With 13,000 names of people affected by breast cancer, Bobby Labonte will be driving the NASCAR Banking 500 to raise breast cancer awareness. The effort is in conjunction with sponsor Ask.com and their robust campaign this October, which is breast cancer awareness month.
Additionally, the car will be painted pink and sport the Susan G. Komen for the Cure logo, which is the partner in Ask.com's campaign.
"It's great that a company like Ask.com is using their program to get the word out about breast cancer," said Labonte. "I'm happy to represent a company that aligns itself with worthy causes like Susan G. Komen for the Cure. Ask.com did a great job giving people a way to honor and remember loved ones affected by breast cancer."
Normally, I'm an Earnhardt, Jr. fan, but with search, cancer awareness and my home state of North Carolina colliding for one night, I'm gonna have to pull for #96 this time 'round.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!