Under the lights tonight at Lowe's Motor Speedway near Charlotte, North Carolina, the number 96 car will be racing for more than just for NASCAR Sprint Cup Series points. With 13,000 names of people affected by breast cancer, Bobby Labonte will be driving the NASCAR Banking 500 to raise breast cancer awareness. The effort is in conjunction with sponsor Ask.com and their robust campaign this October, which is breast cancer awareness month.
Additionally, the car will be painted pink and sport the Susan G. Komen for the Cure logo, which is the partner in Ask.com's campaign.
"It's great that a company like Ask.com is using their program to get the word out about breast cancer," said Labonte. "I'm happy to represent a company that aligns itself with worthy causes like Susan G. Komen for the Cure. Ask.com did a great job giving people a way to honor and remember loved ones affected by breast cancer."
Normally, I'm an Earnhardt, Jr. fan, but with search, cancer awareness and my home state of North Carolina colliding for one night, I'm gonna have to pull for #96 this time 'round.
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Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!