While Bing had a little time to grab the initial headlines of working with Twitter, Google closed the day with their own announcement of access to Twitter, Mashable reported.
"Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months," the Official Google Blog stated.
While giving a major play for Twitter in exposure, this is not the move that would give Twitter a chance to challenge Google, as they have noted they wanted some months ago.
But now it is time to see how the two engines use the data.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!