On Wednesday, word broke that Google and Facebook have plans to integrate music into their search and social network respectively. Late on Wednesday came word that MySpace is also pursuing new music offerings.
This is a natural progression for MySpace, which, before it became huge, was a hub for indie musicians. Their social network boom came and went, and left in the wake, the music community remains, now with major label artists also making use of the versatile profile pages.
Over the summer, MySpace acquired iLike.com, a social network all about music. iLike will be the basis for the increased integration of music into MySpace's search results and new music video hub. iLike will also be part of Google's music search offering.
Additionally, iTunes music will now be available through MySpace. Amazon mp3s are already available on the social network.
Bands and artists are getting a dashboard that give them analytics about how people interact with their profile pages.
It will be interesting to see if this focus on music returns MySpace to a more profitable direction. It's probably safe to say that unless MySpace comes up with something truly innovative, they've lost the general social networking race to Facebook and now Twitter. Will going niche with music save MySpace? Only time will tell.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!