SEO News
johnson-nathania

Anchor Intelligence Reports Decline in Click Fraud, Identifies New Hotspots

by , Comments

Anchor Intelligence has released its click fraud report for the third quarter of 2009. It paints a different picture than the Click Forensics report that was recently released. Where Click Forensics saw an increase, Anchor Intelligence saw a decline.

Overall, click fraud was 23.2% in Q3, down 14.3% from 27.1% in the second quarter. Anchor Intelligence breaks its click fraud rates into two categories: attempted click fraud, the kind with evil intentions, and innocuous click fraud, like an accidental click. Attempted click fraud was 18.6% in Q3 down from 22.9% in Q2. Innocuous rates increased from 4.2% in Q2 to 4.6% in Q3.

Anchor Intelligence's data reports attempted click fraud, not billed click fraud. Their ClearMark for Traffic system integrates with ad networks and search engines and identifies fraudulent clicks before the advertiser is affected.

Egypt and Indonesia have emerged as leaders in click fraud rates - percentage-wise. Volume is still highest in the United States:

anchorclickfraudq32009.png

Anchor Intelligence says it did observe more sophisticated click fraud schemes in the third quarter, such as browser hijacking. They also saw an increase in the threats of malicious advertisements in paid search and ads on publisher websites.


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus