Anchor Intelligence has released its click fraud report for the third quarter of 2009. It paints a different picture than the Click Forensics report that was recently released. Where Click Forensics saw an increase, Anchor Intelligence saw a decline.
Overall, click fraud was 23.2% in Q3, down 14.3% from 27.1% in the second quarter. Anchor Intelligence breaks its click fraud rates into two categories: attempted click fraud, the kind with evil intentions, and innocuous click fraud, like an accidental click. Attempted click fraud was 18.6% in Q3 down from 22.9% in Q2. Innocuous rates increased from 4.2% in Q2 to 4.6% in Q3.
Anchor Intelligence's data reports attempted click fraud, not billed click fraud. Their ClearMark for Traffic system integrates with ad networks and search engines and identifies fraudulent clicks before the advertiser is affected.
Egypt and Indonesia have emerged as leaders in click fraud rates - percentage-wise. Volume is still highest in the United States:
Anchor Intelligence says it did observe more sophisticated click fraud schemes in the third quarter, such as browser hijacking. They also saw an increase in the threats of malicious advertisements in paid search and ads on publisher websites.
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!