Last week, Google Analytics expanded to offer reporting features for mobile applications on the iPhone and Android. But how does it work for mobile applications (or parts of mobile apps) that don't render HTML pages?
Google says mobile app developers can tell Google Analytics what actions taken by users would trigger the analytics tracking. Google uses those triggers to determine views, session lengths, and bounce rates.
Developers can also use Event Tracking to track actions such as watching a video, clicking a button or conducting a download.
The data provided by Google Analytics for mobile apps can be highly useful for developers as they choose to enhance and update their apps over time. It can also inform future app development by helping developers meet customer needs and desires.
Check out this video on how online real estate brokerage Redfin used Google Analytics to track their mobile application.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.