During the past seven weeks, I've shared seven compelling reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those of you who want to join in the chorus, they are "seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three."
This week, I'll share an eighth great reason -- and it isn't "eight maids a-milking."
You should attend these events for "eight days a-learning."
SES Berlin starts on 23 November with one day of "workshop" and continues 24 and 25 November with two days of "kongress." Search Engine Strategies Chicago 2009 runs December 7 through 11. It starts with three days of conference sessions, which are followed by two days of training.
If you think no one can possibly cram eight days of learning into two events a couple of weeks apart, you'd be wrong. Andy Atkins-Kruger, Mike Grehan, Bill Hunt, Motoko Hunt, Anne Kennedy and Richard Zwicky, among others, will be at Search Engine Strategies Berlin and SES Chicago 2009.
Yes, yes, these road warriors are speaking at both events. But when they aren't speaking, they'll be sitting in other conference sessions learning. That's one of the secrets of their success. In fact, they'll learn more in eight days than many of us will learn in a year.
That's why I like interviewing well-traveled people for the SES Conference Expo's channel on YouTube. It's like interviewing the philosophers in The School of Athens, one of the most famous paintings by the Italian Renaissance artist Raphael.
And I know that no one would confuse the Crowne Plaza Berlin City Centre, where Search Engine Strategies Berlin is being held, or the Hilton Chicago, where SES Chicago 2009 is being held, with the Apostolic Palace in the Vatican, where The School of Athens decorates one of the walls. And I'm pretty sure that speakers at these two events won't be walking around wearing togas.
But there is much to learn from the industry's top search experts, including representatives from the search engines themselves. Here are some samples of some of the speakers who you will find walking around these events.
At SES Chicago 2008, Byron Gordon of SEO-PR interviewed Andy Atkins-Kruger, the founder of WebCertain. Andy discussed his favorite speaker and also talked about the state of search in Europe for 2009.
Andy Atkins-Kruger, WebCertain, discusses SES Chicago and SES London 2009
At SES San Jose 2009, John Mulligan of SEO-PR interviewed Thomas Bindl, CEO of Refined Labs, about SES Berlin 2009. Thomas talked about the history of SES in Germany and says the current speaker line-up is the best the conference has seen so far, including coverage of such topics as social media, PPC, organic, etc.
Thomas Bindl, Refined Labs, previews SES Berlin 2009
At SES San Jose 2009, I interveiwed Mike Grehan, the newly-anointed VP and Global Content Director at SES, SEW, and ClickZ. Mike talked about the search world's attempted transition into social media, and the challenges this poses for traditional search engine marketers and organic search engine optimization professionals.
At SES San Jose 2008, I interviewed Bill Hunt about his new book, Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web site. Bill will be the keynote speaker at SES Berlin 2009.
At SES London 2009, I interviewed Motoko Hunt, founder of AJPR, LLC, about mobile search. Motoko saids mobile search is exploding in Asia, with the creation of the mobile web back in 1999.
Motoko Hunt, AJPR, LLC previews mobile search panel at SES London 2009
At SES London 2009, I interviewed Anne Kennedy, Managing Partner & Founder, Beyond Ink, about search getting "all the credit." Anne said the clicks are there and we know that different people come from different places in their buying cycles.
Anne Kennedy, Beyond Ink, on the importance of search at SES London 2009
At SES San Jose 2009, John Mulligan of SEO-PR interviewed Matt McGowan, VP Publishing, Incisive Media, about upcoming SES shows at Chicago and Berlin. Matt says after having SES shows in various cities in Germany, including Hamburg and Munich, it was time to schedule one in Berlin.
And at SES San Jose 2008, Byron Gordon of SEO-PR interviewed Richard Zwicky of Enquisite, about click fraud. Richard stressed the importance that ad networks place on users to file claims whenever they have identfied network errors and/or possible fraud.
Next week, we'll look at more reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. In the meantime, just keep singing "eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three."
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