SEO News

Google Updates Friend Connect to Match Up Content, Ads with Uses Interests

by , Comments

Google has released updates to Friend Connect that will help the tool be more, um, friendly to both web developers and their site visitors. They're using the interests that users note in their profiles to help deliver a more personalized experience.

Custom newsletters - Friend Connect now offers newsletters. You can select to send them to your entire Friend Connect audience - or send newsletters according to interest.

Google Ads - If you have AdSense on your site, Google Friend Connect will now use the interests of a Friend Connect visitor to help serve up more relevant ads.

Personalized Content Gadget - Google will use, once again, user interests to show content throughout your site that's relevant to those interests.

What do you think of these Google Friend Connect updates? Let us know by leaving a comment.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus