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Google AdWords Updates Conversion Tracking Options

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Google AdWords has updated the interface for Conversion Tracking. There are three tabs to manage data: Conversions, Webpages, and Code.

Conversions

Under this tab, you'll view details about the conversion actions you're tracking. The "Tracking Status" column shows whether those actions are being tracked properly. The "Value" column displays the accumulated value of the conversion actions. This is based on the value you assign to each action. Use the "New Conversion" button to set up the conversion actions to be tracked. These can also be imported from Google Analytics.

Webpages

Under this tab, you can view which web pages on your site are converting. You'll see the same columns you see under the Conversions tab (Tracking Status, Value, Conversions per click). This can help you identify poorly performing pages.

Code

Under this tab, grab the tracking code for each conversion. You can change the value of an action here too, which aids in ROI calculations.

What do you think of this Google AdWords update? Let us know by leaving a comment.


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