Earlier today, news broke that Google's new index would launch soon. The news was simultaneously exciting and disconcerting since most SEOs and search marketers are in full-fledged holiday mode, and boy, would this disrupt things.
But Google spam ninja Matt Cutts took to his personal blog to assure that most people won't get the update until after the holidays. You can breathe that sigh of relief now.
Caffeine will still be rolled out to one data center, which Cutts said will affect a small percentage of searchers.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!