SEO News

YouTube Tests Skip Button on Pre-Roll Ads

by , Comments

Over at our sister site ClickZ, Zachary Rodgers has the news on a new YouTube test where a "Skip" button is added to some Pre-Roll ads. This would allow users to avoid watching advertisements before the video they've chosen to watch.

YouTube hopes the test will lead to more creative ads. But this also could be a step towards performance pricing in video ads.

Don't expect big changes anytime soon. Pre-roll ads only appear on premium content from the likes of Sony and MGM. And YouTube maintains that the primary goal is better ads.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus