Over at our sister site ClickZ, Zachary Rodgers has the news on a new YouTube test where a "Skip" button is added to some Pre-Roll ads. This would allow users to avoid watching advertisements before the video they've chosen to watch.
YouTube hopes the test will lead to more creative ads. But this also could be a step towards performance pricing in video ads.
Don't expect big changes anytime soon. Pre-roll ads only appear on premium content from the likes of Sony and MGM. And YouTube maintains that the primary goal is better ads.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!