Search Engine Watch
SEO News

You are here: Home > Companies

johnson-nathania

Google Updates AdWords Editor

by ,  Comments

A new version of Google's AdWords Editor has been released. Version 7.6.1's new features include:

  • Ad scheduling and advanced location targeting
  • Add/Update Multiple Campaigns
  • Account tree editing
  • Promoted Video ads
  • Export spreadsheet with images (ZIP)

Updated features include:

  • Keyword expansion
  • Campaign and ad group pickers
  • Import CSV error export

There's also new bidding terminology:

  • Max. CPC Search - (previously Max. CPC)
  • Max. CPC Automatic Placements (previously Max. Content CPC)
  • Max. CPC Managed Placements (previously Placement Max. CPC)

There's no change to Max CPA and Max CPM terminology.

Check out the full release notes here.

Register now for SES London 2012, the Leading Search & Social Marketing Event, taking place 20-24 February, 2012. SES Conference & Expo features presentations and panel discussions that cover all aspects of search engine-related promotion. Hurry, early bird rate expires February 3!
Commenting policy Add a Comment