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If you aren't at SES Berlin, go to SES Chicago for 11 topics breaking

jarboe-greg
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Search Engine Strategies Berlin is being held this week at the Crowne Plaza Berlin City Centre, and SES Chicago 2009 gets underway in two weeks at the Hilton Chicago.

During the past 10 weeks, I've shared 10 important reasons for going to these must-attend events. For those of you who want to join in the chorus, they are: 10 authors speaking, nine trainers training, eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three.

This week, I'll share an eleventh significant reason for attending Search Engine Strategies Chicago 2009 -- and it isn't "11 pipers piping." You should attend SES Chicago 2009 for "11 topics breaking."

According to recent research by Tradeshow Week, the top reason for attending conventions and tradeshows this year is to "keep up-to-date on trends and issues." And a close look at the conference agenda for Search Engine Strategies Chicago 2009 shows that the conference sessions will help you keep up-to-date on trends and issues -- big time.

When the conference agenda was first posted back in August, 11 out of the 65 sessions were totally new. In addition, another 11 sessions were "reserved for late-breaking topics."

Mike Grehan at SES Chicago 2008.jpg Since then, Incisive Media has appointed of Mike Grehan as VP and Global Content Director for Search Engine Watch, ClickZ, and Search Engine Strategies. And Grehan has identified these late-breaking topics and speakers have been invited to keep you up-to-date on these trends and issues.

Together, these 22 totally new sessions represent the "bleeding edge" of opportunities and threats in the search engine marketing industry. And some of them aren't even about search engines -- they're about social media and social networking sites.

This is why savvy search industry veterans who have attended each and every SES Chicago since 2003 keep coming back year after year. They know this Search Engine Strategies conference gives them a sneak preview of the latest topics two to three months before their direct and indirect competition.

Below is the list of 22 sessions which are totally new to SES. You can't attend them all, but you'd be smart to attend as many as you can.

Totally New Conference Sessions on Day 1: Dec. 7, 2009

  • Search: A Real Time Paradigm?

  • YouTube & Video Optimization

  • New Exporters: How Search Marketing Can Be Used to Build Trade overseas

  • Online PR: Where to Next?

  • From Search to Discovery

  • Point/ Counterpoint: DIY SEM - The Pros & Cons

  • 20 Secrets of Top Converting Websites

  • The Quest for Perfect Information: How Network Intelligence is Transforming Search

  • Customer Insights Via Search Engine Tools

  • Ghost Blogging, Tweeting, Content Production: Is it Ethical? Does it Matter?

  • What's the Link between Search & Social?
  • Totally New Conference Sessions on Day 2: Tuesday, Dec. 8, 2009

  • Developments in Information Retrieval on the Web

  • Social Media Checklist

  • Real Time SEO: No More Yesterday's News

  • PR, Social Media and Search
  • Totally New Conference Sessions on Day 3: Wednesday, Dec. 9

  • PPC or SEO? The Ultimate Search Marketing Battle

  • Advanced Paid Search Brain Candy

  • Facebook Rockstars Roundtable: Marketing For the Other Internet

  • How to Cut Your Corporate Budget Without Cutting Leads or Sales

  • The Oprah Winfrey Litigation: What Affiliate Marketers MUST Know

  • Eye Tracking Research Update

  • M2M: Cracking the Code on Marketing to Marketers
  • Next week, we'll look at a final reason for going to Search Engine Strategies Chicago 2009. In the meantime, just keep singing "11 topics breaking, 10 authors speaking, nine trainers training, eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three."


    The Original Search Marketing Event is Back!
    SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

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