AOL will be going independent in December and they've unveiled their new branding. A new minimalist font has been selected, the "o" and the "l" have been lowercased, a hip period has been added. I love closure. Oh - and the company name will be set against an ever-changing image.
Here are six preview images sent to us by the hard workin' AOL press team (click for a larger view):

They've also released an artsy, abstract video demonstrating the change. What does it all mean?!!??!!
Personally, I love minimalism. I'm quite curious to see how it fits into the rest of the branding, which we'll have to wait a couple more weeks for.
In the meantime, leave your first impressions in the comments below.
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!
