AOL will be going independent in December and they've unveiled their new branding. A new minimalist font has been selected, the "o" and the "l" have been lowercased, a hip period has been added. I love closure. Oh - and the company name will be set against an ever-changing image.
Here are six preview images sent to us by the hard workin' AOL press team (click for a larger view):
They've also released an artsy, abstract video demonstrating the change. What does it all mean?!!??!!
Personally, I love minimalism. I'm quite curious to see how it fits into the rest of the branding, which we'll have to wait a couple more weeks for.
In the meantime, leave your first impressions in the comments below.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!
