AOL will be going independent in December and they've unveiled their new branding. A new minimalist font has been selected, the "o" and the "l" have been lowercased, a hip period has been added. I love closure. Oh - and the company name will be set against an ever-changing image.
Here are six preview images sent to us by the hard workin' AOL press team (click for a larger view):
They've also released an artsy, abstract video demonstrating the change. What does it all mean?!!??!!
Personally, I love minimalism. I'm quite curious to see how it fits into the rest of the branding, which we'll have to wait a couple more weeks for.
In the meantime, leave your first impressions in the comments below.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!