SEO News
Search

AOL Previews New Brand Identity for Independence Day

johnson-nathania
by , Comments

AOL will be going independent in December and they've unveiled their new branding. A new minimalist font has been selected, the "o" and the "l" have been lowercased, a hip period has been added. I love closure. Oh - and the company name will be set against an ever-changing image.

Here are six preview images sent to us by the hard workin' AOL press team (click for a larger view):

reveals.jpg

They've also released an artsy, abstract video demonstrating the change. What does it all mean?!!??!!

Personally, I love minimalism. I'm quite curious to see how it fits into the rest of the branding, which we'll have to wait a couple more weeks for.

In the meantime, leave your first impressions in the comments below.


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

Recommend this story

comments powered by Disqus