Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time.
Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc.
The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent's technology to the Google Content Network and DoubleClick.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.