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Signs of Recovery? Online Shopping Up 11% on Black Friday

johnson-nathania
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comScore is releasing its first round of data for the 2009 Christmas shopping season, and the news is much better than last year.

Last year, online shopping on Black Friday was up only 1% from the year previous, coming in at $534 million. Well, this year online shopping on Black Friday came in at $595 million, up 11% over 2008.

Spending in November so far is up 3% compared to last year. Here's the chart for you visual types:

Screen shot 2009-11-30 at 12.43.29 PM.png


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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