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SHOP.com Launches Community Hub

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SHOP.com has added a bunch of new features to enhance and encourage social sharing on the comparison shopping site.

The biggest announcement is a new social hub. It's called SHOP.com Community and it features their Facebook and Twitter updates.

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Shoppers can already share searches with their social networks, but now SHOP.com is making it rewarding to do so with their new SHOPstar networking program. Members of the program get a little kickback when they refer sales.

Let's say you've come across the perfect snuggie for the LSU and you use a unique URL to Tweet it out to all of your friends - you'll get a little commission on the sales that come in.

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SHOP.com is also adding a new lists feature. You can create a list of any type and share it with friends and family.

Launched right at the heart of the holiday shopping season, SHOP.com hopes to develop a few new shopping habits at a critical time.

"With SHOP.COM's new community enhancements and the SHOPstar program, we hope to harness the power of social media and help shoppers with their purchasing decisions in a relevant way," said Mondy Beller, senior vice president of marketing for SHOP.COM.

Happy shopping and sharing!


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