SEO News

Remarketing Rated as Most Underutilized Technology in Survey

by , Comments and SEMPO are releasing the results of a survey about underutilized online marketing technologies. The survey was conducted in August and apparently some of you marketers out there are itching for a chance to remarket your products. Remarketing, also known as retargeting, topped the list of most under-utilized marketing technologies. Here's what else made the list:

  • Remarketing/Retargeting - 46.3%
  • Geo-targeting - 18.3%
  • Traffic source optimization-15.9%
  • Keyword targeting - 13.4%
  • Other - 3.7%
  • Category targeting - 2.4%

And it looks like most of your desires for remarketing are going unrequited. When asked if remarketing had been tried with online advertising, this is what happened:

  • No - 69.5 percent
  • Yes - 30.5 percent

The nays should take a page out of the playbook of the yays. 51% of those who have tried remarketing in online advertising said it was impactful.

"We're interested in taking a closer look at why Remarketing is underutilized," Daniel Yomtobian, founder and CEO of "We know that retargeting can boost ad response up to 400 percent so it's definitely something online advertisers need to stay informed about and use more strategically."

Remarketing wasn't the only focus of the survey. Here are a few additional data tidbits:

Best ROI in Online Advertising:

  • Search - 70.7%
  • Cost-per-action (CPA) - 14.6%
  • Email - 6.1%
  • Social - 3.7%
  • Other - 2.4%

On utilizing CPA in online ad strategy:

  • To drive sales leads - 52.4%
  • To drive traffic to a site - 13.4%
  • To drive brand awareness - 6.1%
  • Other - 1.2%
  • Do not utilize CPA in online advertising strategy - 26.8 percent

SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus