This week, Google has been pushing out features as part of its campaign to make the Internet faster. Webmaster Central released the Site Performance tool where developers can get suggestions on making their sites run more efficiently. And Google launched its own Public DNS service, to help browsers resolve URL/IP associations faster.
Google Analytics is getting in on the effort with a new code snippet. If you're not familiar, when you sign up for Google Analytics, you're given a piece of code to put on your website. That's how Google can track stats on your site.
This new code snippet is called Asynchronous Tracking and it's designed to streamline the process of code loading for a given web page. Specifically, Google Analytics is touting the following benefits:
- Faster tracking code load times
- Enhanced and more accurate data collection
Asynchronous Tracking is in Beta and it's optional. The old code will still work if you don't decide to make the switch.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!