The tool is called "Ad Interest Manager" and it lets you opt-in and out of ads based on interests and preferences. Here's a screenshot:
The Ad Interest Manager also shows you what Yahoo! activities you conduct the most. They use this to help determine which ads to serve up to you, personally.
Last but not least, the Ad Interest Manager displays information about your IP address, location, age range, and gender which are gained from your computer and cookies. Ads can also be served up to you based on that information. I'm not posting a screenshot of my info - you'll have to check that out for yourself.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!