For a summary, read "SES Chicago 2009 Opening Keynote with Jeff Jarvis" by Susan Esparza of The Bruce Clay Blog. As she reported, Jarvis said there's been a fundamental shift in the economy. Newspapers still operate in the old "content economy," but now we're in the new "link economy". You only need one copy of anything now. It's the links to it that bring it value. Content gains value when it gains links.
Follow his keynote, I interviewed Jarvis about comments he made about Rupert Murdoch and News Corp. Last week, month I reported that Murdoch had said his company was considering blocking Google from being able to search its Web sites.
I wanted to know if Jarvis thought Rupert Murdoch was bluffing. Jarvis says Murdoch's blustering. But he's trying to change the tenor of the conversation. News Corp is talking about changing fair use and changing the copyright laws to protect their way of business.
In addition to the opening keynote, several of the conference sessions generated more of the top stories for SES Chicago 2009 that can be found in Google News and Google Blog Search. These include live blogging by the team at Search Engine Roundtable, which I've called "the C-SPAN of SES" in the past. This year's wall-to-wall coverage includes "Ghost Blogging, Tweeting, Content Production - Ethical? Does It Matter? from SES Chicago '09" by Barry Schwartz of RustyBrick.
Another top story was "Optimizing for Mixed Media Search Results" by Chris Crum of WebProNews. This was just one of several stories from the event.
Another top story was "SES Chicago - Search: Where to Next?" by Lee Odden of the Online Marketing Blog.
At the networking lunch, Google made some announcements, including "Even More Great Features from Google Analytics!," as Joe Teixeira reported for The Analytics and Site Intelligence Blog @ MoreVisibility.
Another top story was "YouTube Optimization Clinic with Greg Jarboe" by Manny Rivas of the aimClear Search Marketing Blog. I should disclose that I wore an Ohio State Buckeyes sweatshirt during my presentation. If you need proof, go to Matt Bailey's photos on Facebook. This is one of those "you had to be there" to understand the full context of the sweatshirt.
Now not every story at SES Chicago 2009 is a "top story." Others fall into the category of "you had to be there" to understand the full context of what took place. A great example of that is the photo to the left.
Let's just say it was taken during the "SEO Through Blogs & Feeds" session, when Daron Babin, CEO of Webmaster Radio, show a JibJab video of the panel as chippendale dancers. Is that Mark Jackson, SEW Expert and President and CEO of VIZION Interactive, and Lee Odden, SES Advisory Board member and CEO of TopRank Online Marketing on either side of Babin?
You had to be there to know the answer to that question.
And I want you to focus on the photo on the left. Don't go back to see the photo of my in the Buckeye sweatshirt.
Pay no attention to that man behind the curtain.
These are not the droids you are looking for.
Nothing to see here, move along...
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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