SEO News

How to do keyword research with Christine Churchill at SES Chicago 2009

by , Comments
PPC or SEO panel

Image by Bruce Clay, Inc via Flickr

There were seven solo presentations at SES Chicago 2009, which reflects a change in format for some of the topics covered at the conference and the consistently high rantings that some speakers have received over the years.

One of those solo presentations, which was given by Christine Churchill, president of, was on keyword research.

So, how many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? Watch the video below to learn how to target the right terms in your paid and organic search marketing, and where these keywords should be used.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus