Yahoo! has a new update that serves up some personalization into search results. Let's say you're searching for pizza. You'll now get results for pizza places in your area, despite not including a location in your query:
As you can see, there are also links so that you can refine your search to an even narrower neighborhood or town within a greater metro area.
Additionally, Yahoo! will serve up the local biz shortcut when it recognizes you're searching an establishment in your town:
This is a great implementation of personalized search. And it shouldn't be too threatening to SEOs, who should be focused on local search as part of their overall search strategy.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
Register today - don't miss this free webinar!