SEO News
Yahoo

Yahoo Integrates Local Results into Results for Broad Keywords

johnson-nathania
by , Comments

Yahoo! has a new update that serves up some personalization into search results. Let's say you're searching for pizza. You'll now get results for pizza places in your area, despite not including a location in your query:

Screen shot 2009-12-16 at 11.39.06 AM.png

As you can see, there are also links so that you can refine your search to an even narrower neighborhood or town within a greater metro area.

Additionally, Yahoo! will serve up the local biz shortcut when it recognizes you're searching an establishment in your town:

Screen shot 2009-12-16 at 11.42.04 AM.png

This is a great implementation of personalized search. And it shouldn't be too threatening to SEOs, who should be focused on local search as part of their overall search strategy.


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus