If you've been to brick and mortar stores lately, you may have noticed something we haven't seen in awhile - empty shelves. Because of the economy, stores stocked up on lower inventories, anticipating the worst.
As a result, completing your Christmas shopping might be a bit difficult this year. The closer it gets to the big day, the easier it is to just buy gift cards and call it a day. If that's you, you're not alone.
The Google retail blog reports that searches for gift cards are on the rise. This happens, of course, every year around this time. The good news for marketers is that if you have gift cards available - it's a great year to really go after them in your search marketing campaigns. If you have e-gift cards, you can market those suckers all the way up to Christmas Eve.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.