If you want to avoid the malls, find a good deal or are snowed in, then doing a little holiday shopping online is the way to go. And, boy, did you go there last weekend.
comScore showed a 13% increase for the last weekend before Rudolph guides the jolly man's sleigh. Coremetrics showed a 24% jump for Friday and Saturday and a 20% jump for Sunday.
Still doesn't explain why you still left 38% shopping to complete this week....
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!