If you want to avoid the malls, find a good deal or are snowed in, then doing a little holiday shopping online is the way to go. And, boy, did you go there last weekend.
comScore showed a 13% increase for the last weekend before Rudolph guides the jolly man's sleigh. Coremetrics showed a 24% jump for Friday and Saturday and a 20% jump for Sunday.
Still doesn't explain why you still left 38% shopping to complete this week....
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
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