eBay is seeing a big payoff for getting into the mobile game early. Their iPhone app has been downloaded by 6 million users and they see 175,000 visits a day via mobile apps.
This year, half a billion dollars of transactions were made on eBay via mobile. And it's not just "safe" inexpensive items as people are trying out the apps. Mobile eBay purchases included designer handbags and a $75,000 1966 Chevrolet Corvette.
"Mobile is changing the way people shop this holiday season," said Lorrie Norrington, president of eBay marketplaces. "We see consumers taking advantage of that freedom to find great holiday gifts and deals without sitting at their computer or being stuck at the mall."
This holiday, 1.5 million items were bought on eBay via mobile. That's an item every 2 seconds. Users from 165 countries visited eBay through an app or the mobile web.
"eBay buyers and sellers have rapidly embraced mobile commerce this year, and this holiday season has been a mobile commerce tipping point. Shopping will never be the same again," concluded Norrington.
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Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!