eBay is seeing a big payoff for getting into the mobile game early. Their iPhone app has been downloaded by 6 million users and they see 175,000 visits a day via mobile apps.
This year, half a billion dollars of transactions were made on eBay via mobile. And it's not just "safe" inexpensive items as people are trying out the apps. Mobile eBay purchases included designer handbags and a $75,000 1966 Chevrolet Corvette.
"Mobile is changing the way people shop this holiday season," said Lorrie Norrington, president of eBay marketplaces. "We see consumers taking advantage of that freedom to find great holiday gifts and deals without sitting at their computer or being stuck at the mall."
This holiday, 1.5 million items were bought on eBay via mobile. That's an item every 2 seconds. Users from 165 countries visited eBay through an app or the mobile web.
"eBay buyers and sellers have rapidly embraced mobile commerce this year, and this holiday season has been a mobile commerce tipping point. Shopping will never be the same again," concluded Norrington.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!