Consumer Watchdog and the Center For Digital Democracy contacted the FTC to halt Google from buying AdMob on anti-trust and privacy grounds, according to Tech Crunch.
Tech Crunch includes a letter written to the FTC co-signed by representatives from Consumer Watchdog and the CDD. The highlights of the letter include:
The proposed deal would substantially lessen competition in the increasingly important mobile advertising market.
In addition to the anti-trust issues, the spectre of the combined Google/AdMob raises substantial privacy issues.
Google amasses a goldmine of data by tracking consumers' behavior as they use it search engine and other online services. Combining this information with information collected by AdMob would would give Google a massive amount of consumer data to exploit for their benefit.
How this will impact the approval of the acquisition will make interesting reading in the new year.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!