The 2009 holiday online shopping season began with a 3% increase over 2008. But as the season progressed, so did the shopping. Soon, there was a 4% increase. And just when it seemed like that's as good as it was gonna get, a final point increase came in at the last minute. In the end, e-commerce was up 5% over the dismal 2008 shopping season, according to comScore numbers:
For a look back on tracking e-commerce through the 2009 holiday season, check out these posts:
Online Shopping Up By Double Digits Last Weekend Before Santa Comes
Last Tuesday Sets Online Shopping Record, Breaking the $900 Million Mark
Shoppers Finding Best Deals Online
Biggest Online Shopping Day of 2009 Expected Today as Holiday Spending Uptick Continues
Cyber Monday: We Know You Were Shopping Instead of Working Yesterday
Searches Related to Offline Purchases Have Spiked in Recent Weeks
Signs of Recovery? Online Shopping Up 11% on Black Friday
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!