SEO News
johnson-nathania

Consumers Think They're Willing to Pay for Online Content

by , Comments

Nielsen Online has released data from a new survey suggesting that premium content just might work, but it depends on the type of content.

27,000 consumers in 54 countries were surveyed. I don't know how this survey found people who actually said they would pay for things such as newspaper articles that they currently get for free, but they did.

Survey participants were most likely to shell out the dough for music and movies. Least likely was blogs.

Screen shot 2010-01-05 at 7.08.55 PM.png

Ironically, the reality is often the opposite, with consumers ditching premium newspapers for free, ad-supported ones while bloggers often monetize special pieces of content (courses, e-books, etc) for profit.


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus