Yesterday, we learned that despite the economic times, Zillow saw a record year at their real estate search site. Now, Trulia is reporting similar results for their real estate search offering.
"We dedicated 2009 to delivering a great consumer experience. Looking back on the engagement data makes me believe we are delivering on what the consumer wants. Consumers have told us over and over that they are looking for a real estate site that can deliver relevant and personalized results," said Pete Flint, CEO and co-founder Trulia.com.
In 2009, Trulia experienced a total of 62.3 million unique visitors, their largest ever. Here's what else happened:
- Visits grew by more than 45%
- Total page views grew by 105%
- Property views grew by more than 130%
- Consumer questions doubled over 2008 on Trulia Voices
- Nearly 1 million home buyer inquiries were sent to real estate agents
- Trulia became one of the Top 5 Real Estate sites on the web, according to Hitwise
Trulia also saw a shift towards mobile, something we keep hearing about from various retailers and sites. They updated their iPhone app, which thus far has been downloaded more than 300,000 times. Also, Trulia launched a mobile version of its web site, m.trulia.com, which can be accessed via any mobile browser.
"Mobile and local information will be two areas of focus for the coming year. The world is becoming more mobile and real estate information on the go is a very natural combination," said Flint. "On the weekends, 5 to 10 percent of our overall traffic comes from mobile handsets. Deep local information, data and insights is also key to consumers interested in real estate and we will introduce more data and local knowledge during the next year."
It's anybody's guess as to what the economy will bring this year, but sites like Trulia are finding ways to create a valuable experience no matter what.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.