During the holidays, a few search-related business dealings were going on. Google wants to buy video compression company On2. Their initial offering was 0.0001 shares of Google Class A common stock for every share of On2 stock. Shareholders were hesitant, so Google has returned to the bargaining table with an additional 15 cents in cash per share. As a result, shares of On2 were up 15 cents today.
Meanwhile, on December 22, ReachLocal filed for an IPO. ReachLocal is an online marketing company that provides a platform to manage search and display ad campaigns across a variety of networks.
While many of the specifics of the IPO are being ironed out, the company is planning for its IPO to sell up to $100 million of stock. Revenue for the first nine months of 2009 came in at $143 million, up 38% versus 2008. The company made $11.7 million in profits during that time.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!