During the holidays, a few search-related business dealings were going on. Google wants to buy video compression company On2. Their initial offering was 0.0001 shares of Google Class A common stock for every share of On2 stock. Shareholders were hesitant, so Google has returned to the bargaining table with an additional 15 cents in cash per share. As a result, shares of On2 were up 15 cents today.
Meanwhile, on December 22, ReachLocal filed for an IPO. ReachLocal is an online marketing company that provides a platform to manage search and display ad campaigns across a variety of networks.
While many of the specifics of the IPO are being ironed out, the company is planning for its IPO to sell up to $100 million of stock. Revenue for the first nine months of 2009 came in at $143 million, up 38% versus 2008. The company made $11.7 million in profits during that time.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.