If you go to Google.com/news and scroll all the way to the bottom, you'll now see Fast Flip. This is a visual-based news platform that was launched into Labs last September. It's designed to enable users to read the news similar to how they would a print edition - there are pages, that you flip through.
Google was keen to point out that Fast Flip remains in Labs. But it is a feature that is quickly growing. Last month, 55 resources were added to Fast Flip.
This does appear to be an attempt by Google to coddle traditional news publishers. Many of them are losing ad revenues and subscriptions due to the dang internet. Perhaps displaying the news online in a format that mimics print will allay fears. It will only do so if adopted by web users, however. And for that, we shall see.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!