If you go to Google.com/news and scroll all the way to the bottom, you'll now see Fast Flip. This is a visual-based news platform that was launched into Labs last September. It's designed to enable users to read the news similar to how they would a print edition - there are pages, that you flip through.
Google was keen to point out that Fast Flip remains in Labs. But it is a feature that is quickly growing. Last month, 55 resources were added to Fast Flip.
This does appear to be an attempt by Google to coddle traditional news publishers. Many of them are losing ad revenues and subscriptions due to the dang internet. Perhaps displaying the news online in a format that mimics print will allay fears. It will only do so if adopted by web users, however. And for that, we shall see.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!