Landing page optimization (#lpo) can be a powerful way to increase conversion rates and to get more people to complete online forms.
What you do after the form-fill can be even more important.
If your next step is to follow up over the phone, you are probably squandering money and costing your company a fortune - unless you dial the phone within five minutes...
Delaying your first-dial response time from 5 to just 30 minutes decreases your chances of qualifying the lead by 21 times!
Even delaying the first-dial from 5 minutes to 10 will cut your lead qualification percentage by a factor of four.
How much effect does a 21x increase in qualification have on the overall sales revenue of a
How many companies understand the importance of this strategy?
So get off your butt, and on the phone - the clock is ticking...
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.