Landing page optimization (#lpo) can be a powerful way to increase conversion rates and to get more people to complete online forms.
What you do after the form-fill can be even more important.
If your next step is to follow up over the phone, you are probably squandering money and costing your company a fortune - unless you dial the phone within five minutes...
Delaying your first-dial response time from 5 to just 30 minutes decreases your chances of qualifying the lead by 21 times!
Even delaying the first-dial from 5 minutes to 10 will cut your lead qualification percentage by a factor of four.
How much effect does a 21x increase in qualification have on the overall sales revenue of a
How many companies understand the importance of this strategy?
So get off your butt, and on the phone - the clock is ticking...
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!