SEO News
Search

44% of Visitors to Google News Just Scan Headlines

johnson-nathania
by , Comments

Outsell has released data showing the continuing demise of print newspapers in favor of digital technology. They surveyed 2,787 US news consumers to get an idea of their preferences on receiving news.

57% go to digital sources, which is up from 33% just a few years ago. Online news aggregators are popular among news users, coming in at 31% compared to newspaper sites at 8%.

Apparently, the fondness for news aggregators stems from a desire to quickly devour news. 44% of visitors to Google News simply scan the headlines.

And if newspapers think they're going to build a successful online business model through paid content, they may want to reconsider.

Only 10% said they'd be willing to pay for news. Meanwhile, 75% said they'd switch to a different source for local news if their current source started charging.

via TechCrunch


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus