Outsell has released data showing the continuing demise of print newspapers in favor of digital technology. They surveyed 2,787 US news consumers to get an idea of their preferences on receiving news.
57% go to digital sources, which is up from 33% just a few years ago. Online news aggregators are popular among news users, coming in at 31% compared to newspaper sites at 8%.
Apparently, the fondness for news aggregators stems from a desire to quickly devour news. 44% of visitors to Google News simply scan the headlines.
And if newspapers think they're going to build a successful online business model through paid content, they may want to reconsider.
Only 10% said they'd be willing to pay for news. Meanwhile, 75% said they'd switch to a different source for local news if their current source started charging.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.