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Click Fraud Increases in Q4 2009

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Both Anchor Intelligence and Click Forensics released their quarterly click fraud reports this week. Each report showed the click fraud rate rising in the fourth quarter of 2009, compared to the previous quarter.

Click Fraud Rates

Anchor Intelligence saw the attempted click fraud rate increase from 18.6% in Q3 2009 to 25.7% in Q4 2009. Anchor Intelligence defines attempted click fraud as those with malicious intent.

Click Forensics saw the click fraud rate increase from 14.1% in Q3 2009 to 15.3% in Q4 2009. The click fraud rate in Q4 2008 was 17.1%.

Click Fraud Origins

Anchor Intelligence listed the top 5 countries with the highest attempted click fraud rate in 2009 as: Vietnam, U.S., Egypt, Canada, and Australia. The U.S. and Canada accounted for the largest sources of traffic volume.

Click Forensics identified the countries outside North America as producing the most fraudulent traffic as being: Ukraine, Japan, and the Czech Republic.


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