IndustryGoogle Unveils New Rich Snippets Format for Events

Google Unveils New Rich Snippets Format for Events

Rich snippets allow webmasters to include structured data that search engines can include in their search results. Google is introducing a new format for rich snippets: events.

The events markup is based on the hCalendar microformat. Here’s how it would look in the search results:

Screen shot 2010-01-25 at 5.04.49 AM.png

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