Rich snippets allow webmasters to include structured data that search engines can include in their search results. Google is introducing a new format for rich snippets: events.
The events markup is based on the hCalendar microformat. Here's how it would look in the search results:
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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