Rich snippets allow webmasters to include structured data that search engines can include in their search results. Google is introducing a new format for rich snippets: events.
The events markup is based on the hCalendar microformat. Here's how it would look in the search results:
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!