Rich snippets allow webmasters to include structured data that search engines can include in their search results. Google is introducing a new format for rich snippets: events.
The events markup is based on the hCalendar microformat. Here's how it would look in the search results:
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!