Google is updating its search results to provide fact-based answers directly in the results. The feature is called Answer Highlighting and it bolds facts in the text description area of a result.
For example, if you're curious as to how tall the Empire State building is and query "empire state building height," you used to get a direct link to that info in Wikipedia's text description. Now, the fact is directly included in the Wikipedia listing.
See before and after shots below:
Answer Highlighting is based on the Google Squared effort, which is designed to organize information into spreadsheets based on information structures that appear to be factual.
Images via Google
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!